Search Engine Optimization & Digital Marketing

Why Page Speed Matters to Google

In 2010 Google announced site speed factor that will be considered in search rankings.

Immediately after the announcement Google introduced special tools for webmasters that can help to analyze and increase site speed.

The first tool - a PageSpeed Insights. Enter the URL of the website and get the estimate of the rate for both stationary and mobile devices. In addition, you will have the opportunity to receive recommendations on how to improve each factor that negatively affects the speed of the site.

Another option is to use Site Speed reports in Google Analytics. Behavior Section has information about average speed of page loading, server response redirects and other parameters that affect the speed of your site. You will also receive a detailed report on the speed of a site in certain browsers and by different countries.

Google also recommends to check your web site according to Google Webmaster Technical Guidelines. In addition to its own tools, experts suggest using the Google browser extension Mozilla Firefox YSlow on the site and check WebPageTest.

How to increase the download speed

Web Site Hosting

Web site hosting can have a significant impact on the speed of page loading. Preferably to use a dedicated server - you will not have to worry that other websites on the same server will slow down the speed of your web site. Using dedicated server means you own all hardware resources for your website.

You can also use CDN (Content delivery network). The user will receive website content from the server that is closer to him.

Site engine

The CMS (Content management system) which you use to build a website is of great importance. It is important to choose the CMS, respectively, the objectives of the site. Consider to choose correct CMS for a certain needs, e.g. for a web shop (shopping cart).

Content

Optimizing content - a method by which any webmaster may enhance the rate of the site. Using images of optimal size, the rejection of unnecessary tools and widgets accelerate the download pages.

You should also regularly review analytics and other tools you use on your website. For example, you might have tested several platforms for analytics, heatmaps, and website optimizers. If you're not actively using them all, you should remove the code from your website as each one can slow your website.

Google PageSpeed Insights tool can suggest specific ways to fix other issues on your website that might slow your page load, such as minifying website code, leveraging browser caching, and enabling compression.

Search Engine Optimization & Digital Marketing

Boston, MA,
United States

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